Latest Update

Ultima Lifestyle grows by 700% in 2023, becomes the fastest-growing Nepali accessories brand ever


Published on: December 26, 2023,

Kathmandu, Nepal, 26 December 2023:

Ultima Lifestyle, the fastest-growing Nepali accessories brand, had broken all records to score a massive 700% growth in 2023 compared to 2022. With two pretty successful campaigns and nine new product launches this year, Ultima Lifestyle has been on a roll lately. Toping all that up is Daraz’s prestigious Seller of the Year 2023 award in this year’s ‘Daraz Seller Summit 2023’.

The prestigious award acknowledges outstanding performance and contributions to the Daraz marketplace, with a focus on key selection criteria. Ultima Lifestyle emerged among numerous competitors due to its exceptional sales figures, customer satisfaction ratings, and product quality. This recognition solidifies their position as a trusted brand in the market and highlights their commitment to delivering top-notch products and services to customers.



Selection criteria for Daraz’s Seller of the Year Award

  1. Customer Experience: Ultima Lifestyle consistently prioritizes customer satisfaction, providing an exceptional shopping experience.
  2. New Initiatives: The company has demonstrated innovation and reactiveness by launching new products, campaigns, and initiatives.
  3. Orders: Ultima Lifestyle has processed an impressive 26,000+ orders on Daraz in the year 2023, with a remarkable 13,000+ orders in November alone, setting a record for the highest orders by any seller in that month.
  4. GMV (gross merchandise value): The Company’s GMV experienced an extraordinary 700% growth in 2023 compared to the previous year, showcasing robust business performance.
  5. Year-on-Year Growth: Ultima Lifestyle has achieved substantial year-on-year growth, reinforcing its commitment to continuous improvement and expansion.


Ultima’s Key Achievements for 2023

The Daraz journey only started back in February 2022, along with a website launch later that year. Yet Ultima won this title against a total of 19,000+ sellers in all categories. The accessories brand also holds the record for the highest sales figure on Daraz by any seller in November. Yet, for 2024, this Nepali brand is estimating a sales growth of over 500% on Daraz alone.

There will be some new category introductions as well. Currently serving the TWS, SmartWatch, Powerbank, and Speaker markets, they plan to enter the gaming sector, more versatile sound output solutions, and, more importantly, the premium segment of accessories. According to Mr. Aman Gupta, Company Brand Manager, the current plan includes over 25 products, starting with their first launch in the New Year itself. He assured that Ultima Lifestyle will introduce 20+ official stores and some exciting online and offline Mela, including the much-awaited Ultima Exchange Mela 2.0.


About Ultima Lifestyle:

Ultima Lifestyle is Nepal’s fastest-growing wearable brand, offering a wide range of locally made accessories. The brand has garnered immense popularity among music lovers, gamers, fitness enthusiasts, and the general audience nationwide. Ultima Lifestyle prides itself on delivering top-notch features at the right price, positioning it as a leading wearable brand that offers the best price-to-performance ratio. The brand’s commitment to customer satisfaction has resulted in a loyal customer base in Nepal. Currently, Ultima Lifestyle offers an extensive range of audio and wearable products, including TWS (truly wireless stereo) earphones, neckbands, and smartwatches.

For more information:



Leave a Reply

Your email address will not be published. Required fields are marked *