FORD NEPAL CONDUCTED 4X4 OFF TO NUWAKOT EVENT PROMOTING INTERNAL TOURISM AND OFF-ROADING CULTURE IN NEPAL

KATHMANDU, 31 Oct, 2021 – Ford Nepal (GO Automobiles Pvt. Ltd) successfully conducted “OFF TO NUWAKOT” 4×4 event marked as it customer engagement program with a motive of internal tourism promotion and development of OFF_ROADING culture in Nepal.

• OFF TO NUWAKOT is a 4×4 event with an major objective of internal tourism promotion along with uplifting the idea of expedition
• It is one day family event, a short getaway from Kathmandu valley yet it is one of the ancient and historic grounds of Nepal
• The rally is conducted via TOKHA-SHIVAPURI route which is one of the most scenic pass by with forest area and vegetation along with ancient cultural villages in the midst of the drive
• The event is a part of customer engagement program focusing upon demonstration of 4×4 ranges lifestyle trucks of FORD

NUWAKOT, at an elevation of 900 m, the ancient citadel stands proud as if untouched by changing times, amid the quaint Nuwakot Bazaar. While the interior of the durbar suffered some damage during the recent earthquake on 25th April 2015, the buildings are still intact and a tour of the premises is still possible. Reconstruction efforts are underway to conserve the heritage site that played a pivotal role in shaping the history of modern Nepal. The durbar is still an undiscovered treasure, despite its historical and cultural significance. The seven-story pal­ace fortress was built during the reign of Prithvi Narayan Shah in the 18th century. It shows little evidence of the attacks by Malla and later Chinese forces

The idea of OFF TO NUWAKOT is to emphasize the culture of exploration and travel along with the demonstration of FORD lifestyle Trucks which is one of the drive you must have in your garage for the expedition purpose. With approx… 40 participants FORD is making its way to the historic lands of nuwakot with several activities in between such as jungle excursion, zip line and site-seeing. The event came to an end after visiting NUWA ESTATE FARM which promotes sustainable coffee farming in Nuwakot.

In reference to Ford Nepal representative, “the idea of 4×4 event comes along with market development and promotion of FORD adventure vehicles i.e. FORD RANGER, FORD RANGER RAPTOR and new line up FORD EVEREST. All these capable ranges are from Thailand and known for the performance and capabilities”

FORD NEPAL conducts several expedition every year as a part of their adventure event. In past day, the successful event such as DRIVE TO MANANG, DRIVE TO LO-MANGTHANG and MUSTANG ADVENTURES which is benchmark for adventure events in Nepal. Nepal is a beautiful country with variations in landscapes and most preferable destination for international tourist. We here at FORD NEPAL, magnifies the same with our events and contribute to Nepal’s tourism sector.

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